Hawk Academy Workshop

Your Cost Per Lead Is Up 57% in 3 Years.
Learn to Stop Paying Per Click.

The average Google Ads cost per lead has risen from $44.70 to $70.11 since 2022[1], and AI Overviews are eating your click-through rates. In 2 days, we sit beside you and build out the SEO pages that generate organic leads you're not paying for, using the same AI tools we use at StudioHawk.

Then we support you for 6 months while the traffic builds. No fluff courses. No cookie-cutter templates. We point at your screen and tell you what to do.

Apply for a Seat How It Works
30
Seats Per Workshop
2
Days In-Person
6
Months Support
Watch this first

Video placeholder — embed your workshop intro here

The Problem

Every Lead Costs More. Agencies Cost a Fortune. So What Do You Do?

Google Ads cost per lead is up 57% in 3 years[1]. AI Overviews have crushed paid click-through rates by 68%. You're spending more to get less, and the moment you turn the ads off, the leads vanish. So you look into SEO, and every agency wants $3-5k/month before you even understand what they're doing. You're stuck between burning money on ads that keep getting more expensive and paying an agency you can't measure. There has to be a better way.

Cost Per Lead Up 57% Since 2022

The average Google Ads cost per lead went from $44.70 in 2022 to $70.11 in 2025. That's a 57% increase in 3 years, and 19 out of 23 industries saw increases last year alone.[1]

AI Overviews Killed Paid CTR

Google's AI Overviews have crushed paid ad click-through rates by 68%. Fewer people are clicking ads, but the ones who show up in organic and AI results are winning.

One Basket, All Your Eggs

If 100% of your leads come from paid ads, you're one algorithm change or budget cut away from zero. SEO is the second channel that keeps working even when you're not spending.

The Solution

SEO + AI. Built By You. In 2 Days.

We don't do it for you. We sit next to you and do it with you. You walk away with real pages, live on your site, built to rank. Then we support you for 6 months while the organic traffic builds.

This is for you if...
  • ✓ You're a business owner spending on ads with no organic presence
  • ✓ You've been burned by an agency that overpromised and underdelivered
  • ✓ You're paying for SEO but don't understand it and can't measure it
  • ✓ You've got a website but it's not generating leads from Google
  • ✓ You want to learn SEO properly but don't have time for trial and error
  • ✓ You want to build a lead channel you actually own, not rent
This is NOT for you if...
  • ✗ You want someone to do everything for you. This is hands-on
  • ✗ You don't have a website yet
  • ✗ You're looking for overnight results (SEO takes 3-6 months)
  • ✗ You're already doing $50k+/month and need enterprise SEO
  • ✗ You're not willing to put in 2 full days of focused work
  • ✗ You're chasing a quick hack, not building a real channel
Why We Built This

You Don't Need a $5k/Month Agency.
You Need the Right 2 Days.

💰

The Agency Trap

Most small businesses get sold a $3-5k/month SEO retainer before they even understand what SEO is. They're paying for something they could learn to do themselves, and half the time the agency is using the same AI tools you could be using.

🎯

Initial Traction Is On You

Nobody knows your customers, your area, or your niche better than you. The first wave of SEO (your core pages, your local presence) should be built by the person who understands the business. That's you.

🚀

Agencies Are for Scaling

When you outgrow what you can do yourself, when you need enterprise-level link building, international expansion, technical audits, that's when an agency like StudioHawk earns its fee. Not before.

Don't want to pay for a workshop?

Learn SEO for free at your own pace with Hawk Academy, our free online course.

Go to Hawk Academy (Free)
How It Works

Workshop + 6 Months Support

2-Day In-Person Workshop

Build Your Pages
  • Industry pages that rank for what you actually do
  • Location pages to rank in the suburbs and cities you service
  • Comparison pages to capture people already comparing options
  • AI-powered workflow using Claude and other tools. Pages in hours, not weeks
  • Niche-specific playbook tailored to your industry
  • Over-the-shoulder support so pages go live before you leave

6 Months of Support

Make It Work
  • Hawk Academy Skool community with Harry, Lawrence, and Talia
  • Weekly advisory calls to troubleshoot rankings, refine pages, get eyes on progress
  • Structured modules covering technical SEO, content, link building, and AI tools
  • Regular updates on AI tools, algorithm changes, and SEO shortcuts as they drop
  • Same or next business day responses to any question you post
  • Leading indicators tracked including indexed pages, impressions, keyword movements
Who You're Learning From

Harry Sanders

Harry Sanders

4.9/5 Average (274 Reviews)

Founder and CEO of StudioHawk, Australia's largest dedicated SEO agency with 120+ specialists across Melbourne, Sydney, London, and Atlanta.

Built the organic strategies behind Officeworks (+60% organic traffic), Bondi Sands (global keyword growth), Shiels (+874% sessions), and 500+ other businesses.

The same team that runs campaigns for enterprise brands is the team in the room with you at the workshop.

Forbes 30 Under 30 #1 APAC SEO Agency Best Global SEO Agency 500+ Clients
Real Results From StudioHawk Strategies

The Same Playbook You'll Learn

+2,000%
Organic Traffic
MedCart
+874%
Site Sessions
Shiels
+535%
Revenue Growth
Koala Living
+60%
Organic Traffic
Officeworks

2026 Workshop Dates

TBA, Melbourne Accepting Applications
TBA, Sydney Accepting Applications
TBA, Brisbane Coming Soon
TBA, London Expressions of Interest
TBA, Atlanta Expressions of Interest

30 seats per workshop. Dates open to applicants and expressions of interest first.

Founders Pricing

$3,000
$2,000

For the first 30 people in each workshop only. 2-day workshop + 6 months of support. No upsells. No lock-in.

2-Day Workshop 6 Months Community Advisory Calls Niche Playbook
Apply Now
Application

Apply for a Seat

This isn't for everyone. Read the who this is for section above. If that sounds like you, fill this out and we'll be in touch within 48 hours.

We keep workshops to 30 people so everyone gets hands-on support. We review every application.

Still Not Sure?

Frequently Asked Questions

You apply, we review it, and if you're a good fit we get you booked into a workshop. On the two days, you rock up with your laptop and we sit beside you to build out your SEO pages (industry pages, location pages, comparison pages) using AI tools so it happens fast.

You leave with pages live on your site. Then for 6 months you get access to our Skool community, weekly advisory calls, and the full Hawk Academy modules.

You can. We have a free course. But most people get stuck on the implementation. The difference here is we sit next to you, point at your screen, and tell you exactly what to type and click for your specific business. You leave with the work done, not just the knowledge.

SEO isn't ads. We're upfront about that. You won't see leads the next day. But you'll start seeing pages getting indexed within weeks, impressions building in Search Console within a month or two, and meaningful organic leads within 3-6 months.

That's exactly why we include 6 months of support. We track the leading indicators with you so you can see the momentum building.

AI tools like Claude have completely changed how fast you can do SEO. Keyword research, content creation, page structure, meta data. Things that used to take an agency weeks now take hours when you know how to use the tools properly.

We teach you the exact AI workflows we use at StudioHawk. No one else is teaching this.

Don't put all your eggs in one basket. Ads are great, but you're paying for every click. SEO builds an asset that generates leads you don't pay for. The two work together. In 6 months you could have two lead sources instead of one.

If you want full-service SEO, StudioHawk does that. But it costs a lot more. No one knows your customers better than you. No one is more financially motivated for it to work. All you need is someone to show you which buttons to press.

That's fine. Everything is designed for business owners, not marketers. No jargon, no assumptions. We literally point at your screen and tell you what to do. And for 6 months afterwards, if you get stuck, we're a message or a call away.

No. You're paying $2,000 for the workshop and 6 months of support. That's it. There's nothing to buy on the day.

Your choice. If you've got everything you need, off you go. No lock-in. If you want to stay in the community, we'll have an option for that. Zero pressure.

Maybe. That's why we have the application process. We're transparent about whether SEO makes sense for your business. If it doesn't, we'll tell you. Apply and we'll have an honest conversation.

Ready to Own Your Leads?

30 seats. 2 days. 6 months of support. Founders pricing won't last.

Apply Now

[1] WordStream, Google Ads Benchmarks 2022-2025. Average cost per lead across all industries rose from $44.70 (2022) to $70.11 (2025), a 57% increase over 3 years.